Sales Management

Sales Management Pathway

Free Tuition!

As part of federal grant, you may qualify for free tuition! You must be 18, be accepted to Western Technical College, and attend an information session to qualify. For details, contact Tonya Wagner at 608.785.9098 or wagnert@westerntc.edu


The Pathway Model

A pathway is a laddered approach to career education. This approach allows you to earn business-recognized credentials that lead to jobs and, if you are interested, to progress through the pathway to career advancement and qualifications for further education or for higher paying, higher skilled work.

Click for more information on the Sales Management Pathwayor contact Ray Slattery, Sales Management Instructor, at 608.785.9213 or slatteryr@westerntc.edu.


Sales Management Associate in Applied Science Degree

The Sales Management program will develop interpersonal, technical, business and sales skills necessary to be successful in range of managerial and sales roles. It begins with developing foundational elements in customer service, communications, and professionalism and builds to include advanced selling, business and project management, finance, sales force management and more. As the top level of the Customer Service and Sales Pathway, the Sales Management associate’s degree is a great option if you’re looking to enter the sales field, advance to a management position, or continue on to a bachelor’s degree.

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Sales Representative Technical Diploma

The Sales Representative Technical Diploma is a three-term, one-year program, designed to equip you with the interpersonal, professional, and technical skills necessary to be successful in a wide range of sales roles including Inside Sales, Outside Sales, and in Retail or Customer Service roles. The Technical Diploma is a great fit for those looking to enter the sales field as a career.

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Customer Service Certificate

This one-term Customer Service Certificate will help you develop the skills you need in order to be a successful candidate in the fast-paced, ever-changing 21st century workplace. From finance to health care and from technology to customer service and retail, employers are looking to hire candidates with great customer service skills, computer literacy, an understanding of the sales process and a professional outlook. As the foundational level of the Customer Service and Sales Pathway, the customer service certificate is a great starting place to build a career.

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Frontline Service Certificate

This one-term, two-course certificate is designed to equip you with the problem solving, customer service, and professionalism skills necessary to be successful in a wide range of frontline customer service roles, including front desk and receptionist support, retail sales, and counter and rental clerk positions. The Frontline Service Certificate is an entry point into the Customer Service and Sales Pathway.

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Credit for Prior Learning

Turn your life/work experience into college credit. Talk to our advisor about how your life/work experiences can jump-start your education and move you farther and faster into the career you want. Contact Rebekah Phillips at 608.785.9441 or phillipsr@westerntc.edu.


This Program was created as part of the INTERFACE PROJECT:

Interface Project

Wisconsin’s 16 technical colleges were awarded a $23.1 million grant from the U.S. Department of Labor in 2013 with the goal of assisting TAA-eligible workers, Veterans, and other adults in obtaining education and joining the workforce, to build a pipeline of workers in IT- related career fields.



Western Technical College is an Equal Opportunity Institution.
No person may be denied admission to, participation in, employment at, the benefits of, or be discriminated against in any service, program, course, or facility of the Western Technical College District because of the person's political affiliation, age, race, creed, religion, color, handicap (disability), marital status, parental status, sex, national origin, ancestry, sexual orientation, pregnancy, arrest record, conviction record, service in the armed forces, genetic testing, or use or non-use of lawful products off the District premises during non-working or non-class hours.