News Release

Published on Thursday, November 29, 2007

LA CROSSE, Wis. – The Wisconsin Marketing & Management Association’s Civic Consciousness Project, Operation: Bridging the Gap!, is reaching out to soldiers in Iraq and Afghanistan this holiday season. The fundraiser will provide food and snacks to Wisconsin troops currently serving overseas.

The troops are in need of comfort foods like mixed nuts and beef jerky, hearty canned soups, snack chips and cookies. In addition, Wisconsin troops have a wish list for the following items: fruit snacks, coffee, Gardetto’s, Doritos’s, Pringles, popcorn, Kool-aid, Gatorade, hot cocoa, hot cider packets, Slim Jims, ravioli, stews, trail mix, prepackaged, cookies, Easy-Mac, boxed cereal, canned tuna & chicken, dried fruit, peanut butter and jelly (no glass jars), and AA batteries.

The fundraiser concludes Dec. 3rd. Donations can be made at area locations, including People’s Food Co-op, K-mart, Cenex, Sir Speedy, Ship Shape Car Wash, and at Western Technical College’s Kumm Center and Admissions Office. Personal pick-up of items also available.

For more information about Operation: Bridging the Gap!, please call Jason Larsen at 608.738.2492 or Zack Coleman at 608.780.0503. For information on additional Western Technical College programs and services, call 608.785.9200 or visit the Web site at

# # #