News Release

Published on Friday, September 17, 2010

The Safe La Crosse group is planning an alcohol-free evening of entertainment as an alternative to Oktoberfest. Three bands will “Rock the Block” on Friday, Sept. 24, from 5:00-9:00 p.m. in the Cleary Courtyard on Western Technical College’s campus. Students from UW-La Crosse, Viterbo University, and Western can attend free of charge with their student ID.

“A similar event was held a few years ago, but weather really affected attendance,” said Ge Vang, student activity specialist at Western, who is also helping to coordinate the event. “Several Western students expressed an interest in having a place to enjoy music in a safe manner this time of year, so we brought it to the Safe La Crosse group. They agreed that this effort is worthwhile.”

Sponsored by UV After Dark, the UW-L Wellness Resource Center, and Western’s Student Government, two nationally touring bands will headline. Broke City is a four-piece alternative rock band from Salt Lake City, Utah. Elmwood, from Nashville, Tenn., played their jazz rock at Cadott’s Rockfest this year.

A special appearance by UW-L chancellor Joe Gow and Western President Lee Rasch will cap off the evening. Rasch will join Gow’s band, the Fur Low Riders, to play a mixture of blues and rock as part of the festivities.

According to Vang, special precautions are being taken this year. If the weather doesn’t cooperate, an alternative location has been established at Valhalla inside Cartwright Center at UW-La Crosse.

For more information about Rock the Block, visit