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Product Management

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Product Management
Catalog #: 10104141

Credits: 3.00


The student will develop a mastery of the basic principles and practices of current day marketing. Emphasis will be placed on decision making issues of managing product, price and placement strategies. Student will analyze the influence of the market, the competition, and learn how to develop and manage effective marketing programs.

Prerequisites

Prerequisite(s): 10104114 Marketing Principles

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La Crosse Campus

Class #: 36014

Fall 2013-2014

In Person

Seats Available: 6

Dates/Times

8/29-12/17  8:00A to 9:30A    Business Education Ctr Rm 106
Meets on Tuesdays, Thursdays during the dates above.

Instructor

Culver,Pamela S

Estimated Fee

396.64

Books and Supplies

  • Material Type: Book (Required)
    Title/Name: Mm 4
    Author: Iacobucci
    Edition: 4
    Price: $90.00
    Publisher/Mfg: Cengage, 2013
    ISBN: 978-1-133-62938-2
    Note: Used books may be available at the bookstore for $67.5