Marketing Curriculum


Associate of Applied Science

Credits Required for Graduation: 66.00

Summer 2016 Curriculum

The following list is not the official course list for this program. It is intended to give students an idea of what coursework will be required. For a full list, use the MyWestern Degree Requirements Search Page

Watch this video for a tutorial on how to search for program requirements.

Current students should use the MyWestern self-service portal when registering for class.

Catalog #CourseCredits
Marketing General Studies
10801195.05Written Communication3.000
10804123.09Math with Business Applications3.000
Marketing Technical Studies
10104103.14Orientation to Marketing3.000
10104114.04Marketing Principles3.000
10104119.04Selling Principles3.000
Catalog #CourseCredits
Marketing General Studies
10801196.13Oral/Interpersonal Communication3.000
10809198.07Introduction to Psychology3.000
Marketing Technical Studies
10104155.11Marketing Research3.000
10104184.11Promotion Principles3.000
10154102.12Software Applications for Business3.000
10201110.13Fundamentals of Graphic Design3.000
Catalog #CourseCredits
Marketing General Studies
10809166.07Introduction to Ethics: Theory and Application3.000
Marketing Technical Studies
10104110.09Marketing Financials3.000
10104133.13Marketing Communications4.000
10104141.04Product Management3.000
10104152.09Project Management Principles3.000
Catalog #CourseCredits
Marketing General Studies
10809196.08Introduction to Sociology3.000
Marketing Technical Studies
10104146.04Marketing Management3.000
10104167.14Personal Branding2.000
10104172.15Retail Sales Management3.000
10104180.17Digital Marketing3.000
Approved Alternates
Catalog #CourseCredits
Marketing General Studies
10809172.14Introduction to Diversity Studies3.000
20801201.09English 1 (200 Level Course)3.000
20804212.09College Algebra (200 Level Course)4.000
20804229.09Math Analysis (200 Level Course)5.000
20804231.09Calculus and Analytic Geometry 1 (200 Level Course)5.000
20804240.11Basic Statistics (200 Level Course)4.000
20809202.09Social Problems (200 Level Course)3.000
20809203.16Principles of Sociology (200 Level Course)3.000
20809211.09Principles of Macroeconomics (200 Level Course)3.000
20809212.09Principles of Microeconomics (200 Level Course)3.000
20809231.16General Psychology (200 Level Course)3.000
20810201.09Fundamentals of Speech (200 Level Course)3.000