Marketing

Program Overview

Do you like to work with people, be creative, explore new trends in business, and determine what motivates people to spend money? A marketing degree will give you the flexibility to be successful in a variety of business settings. You will develop skills that businesses value in entrepreneurship, promotion and advertising, management, event planning, public relations, and sales. Use your creativity to develop marketing and promotional plans, and use your people skills to develop customer communications and relationship strategies. Along with many traditional marketing skills, explore how to use social media in ways that will enhance your business strategies.