Business Partners Seminar Series

Western Technical College Business and Industry Services collaborates with local companies to identify common training needs and to:

  • create more educational opportunities
  • provide greater access to high-profile trainers
  • present relevant topics at a reduced cost

How do you become a partner?

Invest in one “ticket” for a single session or a $395 “season ticket” for the entire series, enabling your business to support the professional development of your staff.  This is more than a 50% savings over sessions purchased individually.  With a “season ticket,” a different employee can attend each session based on the relativity of a topic to the given staff person’s job responsibilities. 

Training sessions begin October 2017 on our La Crosse Campus.

For additional information or to register, please contact the Business and Industry Services Division at 608-785-9232.

View the Business Partners Seminar Series Brochure

Seminar Series Sessions

Improve Your Company's Facebook Page: Plans to Action

Cost: $119
Date: Wednesday, November 29, 2017 - 8:00 a.m.-noon

This workshop goes beyond lecture to include guided, collaborative lab time—gain enhanced Facebook skills then put them in action. Attendees will learn how to improve Facebook performance through a presentation of tested best practices, branding details and current optimization recommendations. Additionally, participants will be led with in-class lab time to apply newly acquired knowledge to their own companies so they leave the training with clear next steps and actionable goals to implement right away.

Sharpening Your Communication and Customer Service Skills

Cost: $99
Date: Wednesday, January 31, 2018 - 8:00 a.m.-noon 

As a business professional, your communication affects everything from productivity and credibility to your career and bottom line. In today’s business environment, we use more rapid-fire communication than ever before. We have only one chance to make a first impression. Success may hinge on your ability to communicate effectively; choose your words wisely! It’s easy to identify a colleague who needs help, but how much thought have you given to your business communication skills? Have you identified which bad habits stand in your way of communicating effectively?

In this session, you will learn:

  • how to write with a strong voice
  • how to write clearly and concisely
  • how to maximize key email components
  • how to communicate with greater audience awareness
  • how  to catch your own mistakes

Employee Recruitment and Retention

Cost: $99
Date: Wednesday, February 28, 2018 - 8:00 a.m.-noon

Employees are an organization’s greatest asset, and highly engaged employees directly affect the bottom line. Great leaders understand and appreciate diversity in thinking and the problem-solving and decision-making skills unique individuals bring to an organization. They also know how to use these skills to engage employees. In this session, we will explore the importance of employee engagement, the needs different generations have, what challenges them, and what  keeps them engaged.

StrengthsFinder 2.0

Cost: $159
Dates: Wednesday, March 28 & April 18, 2018 - 8:00 a.m.-noon

What do you believe is more powerful in ensuring your professional success, fixing your weaknesses or further developing your strengths? According to years of research by The Gallup Organization, the source of our greatness lies not in focusing our energy on remediating weaknesses but rather in identifying and building on our natural talents. Adding skills and knowledge to natural talents produces strengths and consistent, near perfect performance. The key to achieving success through a strengths-based approach is identifying our natural talents and then consciously choosing to strengthen and utilize them. Weaknesses simply become things about ourselves we learn to manage, saving the best part of our energy and attention to building our strengths.

This course will introduce students to the strengths-based philosophy as well as providing the opportunity to explore their strengths through the StrengthsFinder 2.0 assessment*, set up specific goals and action items, and explore how to better utilize strengths in both your professional and personal life.

*Prior to the day of the course, students are asked read StrengthsFinder 2.0 by Tom Rath and have completed the online assessment. Students should bring their assessment report to the class. Book and online assessment included in class fee. 

Cybersecurity

Cost: $129
​Date: Wednesday, May 2, 2018 - 8:00 a.m.-noon

This seminar covers the information needed to help end users detect, identify, and understand the malware threats to computer networks. Expensive firewalls and complex intrusion prevention systems can be rendered helpless if the most sophisticated and effective line of defense—the user—is not trained in protecting information assets. This training will focus on the types of malware that trick users into blatant exploitation or silently cause a great deal of damage in the background. Users will learn strategies to recognize threats, possible breaches, and reduce risk in order to operate in a more secure environment—both at home and in the workplace. 

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