Marketing

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Associate of Applied Science

Program Number: 

101043

Credits: 

66.00
Financial Aid Available

If being part of a team, planning business strategies, and being creative every day appeals to you, a marketing career can be an interesting and rewarding choice. In this program you’ll learn to use the latest tools and develop skills in promotion, advertising, event planning, public relations, customer relationship strategies, sales techniques, and effective business use of social media.

A variety of careers are available within retail, manufacturing, distribution, and service businesses, nonprofits, and even government agencies. Marketing skills are also very important for entrepreneurs who operate their own businesses.

Marketing image
Estimated Program Costs

Estimated Program Cost

Marketing

This program will cost about $9,500* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.

* Tuition and fees are subject to change.

Graduation Employment Stats

Marketing 2014-2015 Graduation Employment Stats

Graduates11
Graduates Responding10
Employed in Related Occupation5
Employed in Non-related Occupations3
Seeking Employment0
Continuing Education2
Not in Labor Market0

Salary Data - Related Employment

Part TimeFull Time
Responding03
Average Hours Per Week42
Median Hourly Wage$16.00
Hourly Wage Range$15.00 - $17.09
Median Annual Salary$33,280.00

Respondents in Related Occupations

  • Marketing & Sales Director; Stellar Mold & Tool Inc., Galesville, WI
  • Marketing Specialist; Westby Co-op Credit Union, Westby, WI
  • National Accounts Sourcing Specialist; Fastenal, Winona, MN
  • Sales Associate; Drugan's Castle Mound Country Club, Holmen, WI

Career Opportunities

Account Sales Representative
Assistant Manager
Business Development Representative
Account Executive
Inside/Outside Sales Representative
Marketing & Event Management

Program Outcomes

  • Use effective communication skills
  • Apply mathematical concepts
  • Transfer social and natural science theories into practical applications
  • Demonstrate ability to think critically
  • Demonstrate ability to value self and work ethically with others in a diverse population
  • Use technology effectively
  • Make decisions that incorporate the importance of sustainability
  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies

Admission Requirements

College Requirements

Application
$30 Application Fee

Program Specific Requirements

Writing/English: 

ACT: 16
COMPASS: 56
ACCUPLACER: 60

Reading: 

ACT: 13
COMPASS: 60
ACCUPLACER: 45

Math/Pre-Algebra: 

ACT: 16
COMPASS: 34
ACCUPLACER: 65

Transfer Agreements

Cardinal Stritch
Saint Mary's University of Minnesota
University of Wisconsin-La Crosse
University of Wisconsin-Oshkosh
Viterbo University

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