Marketing Management

Associate of Applied Science

Program Number: 



Financial Aid Eligible

If managing a team, planning business strategies, and being creative every day appeals to you, a career in marketing management can be an interesting and rewarding choice. In this program you’ll learn to use the latest tools and develop skills in promotion, advertising, event planning, public relations, customer relationship strategies, sales techniques, and effective business use of social media.

A variety of careers are available within retail, manufacturing, distribution, and service businesses, nonprofits, and even government agencies. Marketing skills are also very important for entrepreneurs who operate their own businesses.

Marketing Management image
Estimated Program Costs

Estimated Program Cost

Marketing Management

This program will cost about $9,200* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.

* Tuition and fees are subject to change.

Graduation Employment Stats

Marketing Management 2015-2016 Graduation Employment Stats

Graduates Responding13
Employed in Related Occupation6
Employed in Non-related Occupations2
Seeking Employment2
Continuing Education3
Not in Labor Market0

Salary Data - Related Employment

Part TimeFull Time
Average Hours Per Week2640
Median Hourly Wage$10.00 $7.21
Hourly Wage Range$9.00 - $15.00$7.21 - $7.21
Median Annual Salary$15,600.00 $15,000.00

Respondents in Related Occupations

  • Executive Director; Brookdale Senior Living, La Crosse, WI
  • Marketing Intern; La Crosse Seed, La Crosse, WI
  • Marketing Manager; US Solar Mounts, Sparta, WI
  • Merchandising Specialist; Fastenal, Winona, MN
  • Sales Consultant; Auto and Toy Trader, West Salem, WI

Career Opportunities

Advertising and Promotions Manager
Marketing Manager
Market Research Analysts and Marketing Specialists
Public Relations Specialists
Advertising Sales Agents
Market Research Analysts and Marketing Specialists

Program Outcomes

  • Use effective communication skills
  • Apply mathematical concepts
  • Transfer social and natural science theories into practical applications
  • Demonstrate ability to think critically
  • Demonstrate ability to value self and work ethically with others in a diverse population
  • Use technology effectively
  • Make decisions that incorporate the importance of sustainability
  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies

Admission Requirements

College Requirements

$30 Application Fee
High School Transcript or GED/HSED

Program Requirements

Western Technical College uses ACCUPLACER, a computer-based, online assessment that measures your abilities in reading, sentence skills, and arithmetic. This information will be used to place you in courses that best fit your academic goals. Based on your scores, you may need to take additional general studies course(s) along with the general studies courses required for your program.

Several options for waiving the ACCUPLACER test are available; view the waivers here.

Learn more about placement tests and how they are used at Western: Placement Testing.

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