Digital Marketing
- Associate Degree
Program Number:
Program Credits:
Estimated Total Cost:
Typical Start:
Western's Digital Marketing program explores marketing, with a focus on effectively managing a range of popular digital tools. Our courses are continuously updated to keep pace with the ever-evolving digital landscape. You'll explore topics such as website content management, marketing analytics, SEO, social media, digital advertising, copywriting, e-commerce, as well as the fundamental principles of marketing and marketing strategies.
This associate degree provides you with the foundational knowledge, concepts, tools, and skill set required to effectively market a business in today's dynamic digital environment.
Digital Marketing 2021, 2022, & 2023 Graduation Employment Stats
| Graduates | 35 |
| Graduates Responding | 8 |
| Employed in Related Occupation | 4 |
| Employed in Non-related Occupations | 2 |
| Seeking Employment | 0 |
| Continuing Education | 2 |
| Not in Labor Market | 2 |
Salary Data - Related Employment
| Part Time | Full Time | |
|---|---|---|
| Responding | 0 | 1 |
| Average Hours Per Week | 40 | |
| Average Hourly Wage | $19.00 | |
| Hourly Wage Range | $19.00 | |
| Average Annual Salary |
Respondents in Related Occupations
- Social Media and Digital Marketing Specialist
Career Opportunities
Program Outcomes
- Develop digital marketing strategies to anticipate and satisfy market needs
- Create digital marketing content for products, services, images, and ideas
- Integrate tools and technology for digital marketing initiatives
- Analyze the effectiveness of marketing outcomes
Admission Requirements:
College Requirements
Application:
Application Fee:
Software and Technology
Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.
If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form [1].
Computer/Laptop Hardware
- Smartphones are not recommended for completing assignments.
- Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
- Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.
Software Needs
- Western uses the Blackboard Learning Management System. Some courses may use Zoom or Microsoft Teams to meet and work virtually. Visit our website for guidance on how to access and use these tools [2].
- Office 365 (available to download for free once you have a student email)
- Recommended web browsers: Chrome or Firefox
For detailed specifications, please review Technology and Software Recommendations for Most Classes [3] on Western’s IT Knowledgebase.
Campus Resources
- Western has several computer labs available. Visit our website to find open hours and locations on the La Crosse campus [4]. Or find information on how to access resources on our Regional Locations web page [5].
- The Learning Commons has computers, webcams, and microphones available for in-house use. Our librarians recommend checking your local public library for computer access on the weekends. Staff members can also provide information on free, off-campus Wi-Fi spots. Contact them at LearningCommons@westerntc.edu [6] or call 608-785-9198.
Need Assistance?
- Contact the Learning Commons [7]! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.
Career Pathways:
Digital Marketing
Prior Learning:
Previous education and work experience could qualify for Credit for Prior Learning, saving you time and money. Find out more [8] about what may apply to this program.
Certificates:
Technical Diploma:
Associate Degree:
Courses
Western offers most courses in a 7-week format, but course length can vary. There are two 7-week sessions in each term, so courses listed below may not be taken at the same time. See www.westerntc.edu/7-weeks [9] for more information.
This course list gives you an idea of what coursework will be required but is not the official list. Current students should use the MyWestern [10] self-service portal for academic planning.