Western Technical College
Published on Western Technical College (https://www.westerntc.edu)

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Digital Marketing

  • Associate Degree
Digital Marketing Image

Program Number: 

101048

Program Credits: 

60.00

Estimated Total Cost: 

$9,849.00

Typical Start: 

Fall
Financial Aid Eligible

Western's Digital Marketing program explores marketing, with a focus on effectively managing a range of popular digital tools. Our courses are continuously updated to keep pace with the ever-evolving digital landscape. You'll explore topics such as website content management, marketing analytics, SEO, social media, digital advertising, copywriting, e-commerce, as well as the fundamental principles of marketing and marketing strategies.

This associate degree provides you with the foundational knowledge, concepts, tools, and skill set required to effectively market a business in today's dynamic digital environment.

Digital Marketing 2021, 2022, & 2023 Graduation Employment Stats

Graduates35
Graduates Responding8
Employed in Related Occupation4
Employed in Non-related Occupations2
Seeking Employment0
Continuing Education2
Not in Labor Market2

Salary Data - Related Employment

Part TimeFull Time
Responding01
Average Hours Per Week40
Average Hourly Wage$19.00
Hourly Wage Range$19.00
Average Annual Salary

Respondents in Related Occupations

  • Social Media and Digital Marketing Specialist

Career Opportunities

Digital/Social Media Specialist
Digital Marketing/Social Media Coordinator
SEO Specialist
Digital Content Specialist
Content Marketing Specialist

Program Outcomes

  • Develop digital marketing strategies to anticipate and satisfy market needs
  • Create digital marketing content for products, services, images, and ideas
  • Integrate tools and technology for digital marketing initiatives
  • Analyze the effectiveness of marketing outcomes

Admission Requirements:

College Requirements

Application: 

Yes

Application Fee: 

$30 Application Fee

Software and Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form [1].

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

  • Western uses the Blackboard Learning Management System. Some courses may use Zoom or Microsoft Teams to meet and work virtually. Visit our website for guidance on how to access and use these tools [2].
  • Office 365 (available to download for free once you have a student email)
  • Recommended web browsers: Chrome or Firefox

For detailed specifications, please review Technology and Software Recommendations for Most Classes [3] on Western’s IT Knowledgebase.

Campus Resources

  • Western has several computer labs available. Visit our website to find open hours and locations on the La Crosse campus [4]. Or find information on how to access resources on our Regional Locations web page [5].
  • The Learning Commons has computers, webcams, and microphones available for in-house use. Our librarians recommend checking your local public library for computer access on the weekends. Staff members can also provide information on free, off-campus Wi-Fi spots. Contact them at LearningCommons@westerntc.edu [6] or call 608-785-9198.

Need Assistance?

  • Contact the Learning Commons [7]! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Career Pathways: 

Digital Marketing

Prior Learning: 

Previous education and work experience could qualify for Credit for Prior Learning, saving you time and money. Find out more [8] about what may apply to this program.

Certificates: 

Digital Content Specialist

Technical Diploma: 

Digital Marketing Specialist

Associate Degree: 

Digital Marketing

Courses

Western offers most courses in a 7-week format, but course length can vary. There are two 7-week sessions in each term, so courses listed below may not be taken at the same time. See www.westerntc.edu/7-weeks [9] for more information.

This course list gives you an idea of what coursework will be required but is not the official list. Current students should use the MyWestern [10] self-service portal for academic planning.

First Term

Business Concepts
Course Number: 10102169
Credits: 2.00
Computer Apps for Business
Course Number: 10103111
Credits: 3.00
Digital Design Components
Course Number: 10104175
Credits: 2.00
Marketing Principles
Course Number: 10104114
Credits: 3.00
Strengths Seminar
Course Number: 10890106
Credits: 1.00
Technical Reporting
Course Number: 10801197
Credits: 3.00

Second Term

Content Marketing
Course Number: 10104177
Credits: 3.00
Digital Advertising
Course Number: 10104176
Credits: 3.00
Internet Marketing
Course Number: 10104169
Credits: 2.00
Marketing-Research
Course Number: 10104155
Credits: 3.00
Math w Business Apps
Course Number: 10804123
Credits: 3.00

Fourth Term

E-Commerce
Course Number: 10104106
Credits: 3.00
Email Marketing
Course Number: 10104134
Credits: 3.00
SEO and Marketing Analytics
Course Number: 10104174
Credits: 3.00
Social Media Strategies
Course Number: 10104109
Credits: 3.00
Speech
Course Number: 10801198
Credits: 3.00

Fifth Term

Economics
Course Number: 10809195
Credits: 3.00
Inbound Marketing
Course Number: 10104140
Credits: 3.00
Integrated Marketing Campaign
Course Number: 10104117
Credits: 3.00
Intro to Psychology
Course Number: 10809198
Credits: 3.00
Personal Brand
Course Number: 10104183
Credits: 2.00
Project Management
Course Number: 10196188
Credits: 3.00

Western Technical College
400 7th Street North
La Crosse, Wisconsin
54601

608-785-9200
800-322-9982


Links
[1] https://forms.office.com/Pages/ResponsePage.aspx?id=DniDXv9HckGZ5BpZ1xtAINzEPDqm29RGnADqdoibRwxUM0ZIV0tLRE1OS0NaOTY5U01aOFNVNDdVUS4u
[2] https://westerntc.libguides.com/blackboardforstudents/
[3] https://kb.westerntc.edu/112380
[4] https://www.westerntc.edu/computer-labs
[5] https://www.westerntc.edu/regional-locations
[6] mailto:LearningCommons@westerntc.edu
[7] https://www.westerntc.edu/learning-commons
[8] https://www.westerntc.edu/credit-prior-learning
[9] https://www.westerntc.edu/7-weeks
[10] https://mywestern.westerntc.edu/