Digital Content Specialist
- Certificate
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If you’re considering a career in marketing, an understanding of effective digital content is essential. This certificate program will provide an introduction to marketing principles, with an emphasis on developing quality content for various digital formats. You will also explore elements of promotional campaigns, including design basics, media buying, and the use of analytics to measure results.
The Digital Content Specialist program is an embedded credential within the Digital Marketing Specialist certificate and the Digital Marketing associate’s degree.
The program is offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.
Career Opportunities
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College Requirements
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Software and Technology
Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.
If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form [1].
Computer/Laptop Hardware
- Smartphones are not recommended for completing assignments.
- Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
- Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.
Software Needs
- Western uses the Blackboard Learning Management System. Some courses may use Zoom or Microsoft Teams to meet and work virtually. Visit our website for guidance on how to access and use these tools [2].
- Office 365 (available to download for free once you have a student email)
- Recommended web browsers: Chrome or Firefox
For detailed specifications, please review Technology and Software Recommendations for Most Classes [3] on Western’s IT Knowledgebase.
Campus Resources
- Western has several computer labs available. Visit our website to find open hours and locations on the La Crosse campus [4]. Or find information on how to access resources on our Regional Locations web page [5].
- The Learning Commons has computers, webcams, and microphones available for in-house use. Our librarians recommend checking your local public library for computer access on the weekends. Staff members can also provide information on free, off-campus Wi-Fi spots. Contact them at LearningCommons@westerntc.edu [6] or call 608-785-9198.
Need Assistance?
- Contact the Learning Commons [7]! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.
Career Pathways:
Digital Content Specialist
Prior Learning:
Previous education and work experience could qualify for Credit for Prior Learning, saving you time and money. Find out more [8] about what may apply to this program.
Certificates:
Technical Diploma:
Associate Degree:
Courses
The following list is not the official course list for this program. It is intended to give students an idea of what coursework will be required.
Current students should use the MyWestern [9] self-service portal when registering for class.