Western Technical College
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Digital Marketing Specialist

  • Technical Diploma
Digital Marketing Specialist Image

Program Number: 

311045

Program Credits: 

28.00

Estimated Total Cost: 

$4,596.20

Typical Start: 

Fall
Financial Aid Eligible

Digital marketing is a key strategy for promoting a company's product or service. This technical diploma program provides an introduction to marketing principles and explores methods for developing and maintaining an online presence. As part of your coursework, you will complete the marketing research process for a business. You will explore how to create content for websites and manage digital advertising.

Career Opportunities

Digital Marketing Specialist
Marketing Coordinator
Marketing Production Coordinator
Content Marketing Specialist

Program Outcomes

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Utilize tools and technology for digital marketing initiatives

Admission Requirements:

College Requirements

Application: 

Yes

Application Fee: 

$30 Application Fee

Software and Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form [1].

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

  • Western uses the Blackboard Learning Management System. Some courses may use Zoom or Microsoft Teams to meet and work virtually. Visit our website for guidance on how to access and use these tools [2].
  • Office 365 (available to download for free once you have a student email)
  • Recommended web browsers: Chrome or Firefox

For detailed specifications, please review Technology and Software Recommendations for Most Classes [3] on Western’s IT Knowledgebase.

Campus Resources

  • Western has several computer labs available. Visit our website to find open hours and locations on the La Crosse campus [4]. Or find information on how to access resources on our Regional Locations web page [5].
  • The Learning Commons has computers, webcams, and microphones available for in-house use. Our librarians recommend checking your local public library for computer access on the weekends. Staff members can also provide information on free, off-campus Wi-Fi spots. Contact them at LearningCommons@westerntc.edu [6] or call 608-785-9198.

Need Assistance?

  • Contact the Learning Commons [7]! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Career Pathways: 

Digital Marketing Specialist

Prior Learning: 

Previous education and work experience could qualify for Credit for Prior Learning, saving you time and money. Find out more [8] about what may apply to this program.

Certificates: 

Digital Content Specialist

Technical Diploma: 

Digital Marketing Specialist

Associate Degree: 

Digital Marketing

Courses

Western offers most courses in a 7-week format, but course length can vary. There are two 7-week sessions in each term, so courses listed below may not be taken at the same time. See www.westerntc.edu/7-weeks [9] for more information.

This course list gives you an idea of what coursework will be required but is not the official list. Current students should use the MyWestern [10] self-service portal for academic planning.

First Term

Business Concepts
Course Number: 10102169
Credits: 2.00
Computer Apps for Business
Course Number: 10103111
Credits: 3.00
Digital Design Components
Course Number: 10104175
Credits: 2.00
Marketing Principles
Course Number: 10104114
Credits: 3.00
Strengths Seminar
Course Number: 10890106
Credits: 1.00
Technical Reporting
Course Number: 10801197
Credits: 3.00

Second Term

Content Marketing
Course Number: 10104177
Credits: 3.00
Digital Advertising
Course Number: 10104176
Credits: 3.00
Internet Marketing
Course Number: 10104169
Credits: 2.00
Marketing-Research
Course Number: 10104155
Credits: 3.00
Math w Business Apps
Course Number: 10804123
Credits: 3.00

Western Technical College
400 7th Street North
La Crosse, Wisconsin
54601

608-785-9200
800-322-9982


Links
[1] https://forms.office.com/Pages/ResponsePage.aspx?id=DniDXv9HckGZ5BpZ1xtAINzEPDqm29RGnADqdoibRwxUM0ZIV0tLRE1OS0NaOTY5U01aOFNVNDdVUS4u
[2] https://westerntc.libguides.com/blackboardforstudents/
[3] https://kb.westerntc.edu/112380
[4] https://www.westerntc.edu/computer-labs
[5] https://www.westerntc.edu/regional-locations
[6] mailto:LearningCommons@westerntc.edu
[7] https://www.westerntc.edu/learning-commons
[8] https://www.westerntc.edu/credit-prior-learning
[9] https://www.westerntc.edu/7-weeks
[10] https://mywestern.westerntc.edu/