News Release

Published on Monday, March 28, 2005

LA CROSSE, Wis. - Students in the La Crosse chapter of the Wisconsin Marketing and Management Association (WMMA) at Western Wisconsin Technical College (WWTC) received several top honors at this year’s State Career Leadership Conference in Madison. WMMA is an international organization for college students preparing for a variety of career areas. Its local chapters and state associations are a division of Delta Epsilon Chi Association (DECA), Inc.
Twenty students attended the conference and participated in competitive events, which involved rigorous testing, case study preparation, and real-world business simulation presentations. They needed to achieve a score of at least 70 percent to qualify to compete at the next level, the International Career Leadership Development Conference to be held May 4-7 in Anaheim, Cal.
Thirteen WWTC students qualified to advance to the international conference: Phil Blanchard of Holmen; Nick Bagnell, Joel Franke, and Jenny Hagen of La Crosse; Heather Smith of Onalaska; Chris Davis of Sparta; Domanic Scardino of Tomah; Dan Mannigel of Green Bay; Jessica Bingham of Ladysmith; Jenna Nelson of Middleton; Cathy Knott of Norwalk; Scott Burnstad of Portage; and Bob Nelson of Ripon.
Many of the qualifying students also received other individual and chapter honors. Davis took 1st place in the Student of the Year category, Bingham received honorable mention in the same category, Hagen was the recipient of the Howard “Bud” Laatsch Special Service Award, and Franke was the recipient of the Mae J. Laatsch Scholarship Award. In addition, WWTC’s WMMA advisor, Barb Ebner, received the Advisor of the Year award.

As a college, WWTC took first place for the Delta Epsilon Chi Diamond Award out of 16 competing schools. Criteria for this award are based on the four points of the Deca Diamond, which include civic consciousness, vocational understanding, social intelligence, and leadership ability.

WWTC also placed 4th for the Chapter of the Year Award. Criteria included the number of members in attendance, all monthly reports submitted, and a percentage of national finalists based on overall membership.


Students in the Marketing program at WWTC learn the content and gain the experience needed to carry out various marketing activities, participate in teams, make quality improvements, use information technology and provide leadership in business.

To learn more about the WWTC Marketing program or additional WWTC programs and services, please call 608.785.9200 or visit the WWTC Web site at wwtc.edu.