News Release

Published on Friday, April 15, 2005

Western Wisconsin Technical College (WWTC) and the Black River Area Chamber of Commerce are sponsoring the presentation “Big Box Stores and Other Carnivores” on Friday, April 29 from 3:00-4:30 p.m. at the Chamber of Commerce, 120 N. Water St., in Black River Falls. The event is free and open to the public.

The presentation is designed to show local business owners how to uncover information about “Big Box” retailers, such as Home Depot and Wal-Mart, and help them analyze their markets and maximize their success. For instance, knowing that Home Depot customers spend, on average, nearly $50 every time they make a purchase or that pharmacy sales at Wal-Mart account for 10 percent of total sales, may help communities identify viable business opportunities.

The keynote speaker is Bill Pinkovitz, associate professor at the UW Extension Center for Community Economic Development. In his position, Pinkovitz focuses on business and economic development, helping communities analyze the markets that they serve. He works with a variety of communities and organizations, ranging from the YMCA-sponsored community development groups in the Milwaukee inner city to small rural Wisconsin communities, as well as large national business and education organizations.

For more information on this event, please contact WWTC-Black River Falls Campus at 715.284.2253. To learn more about WWTC programs and services, please call 608.785.9200 or visit the WWTC Web site at