If you're considering a career in marketing, an understanding of effective digital content is essential. This certificate program will provide an introduction to marketing principles, with an emphasis on developing quality content for various digital formats. You will also explore elements of promotional campaigns, including design basics, media buying, and the use of analytics to measure results.
Courses are offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.
The Digital Content Specialist certificate is an embedded credential within the Digital Marketing Specialist certificate and the Digital Marketing associate degree. Continue your education for more earning potential.
Software & Technology
Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.
If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.
Computer/Laptop Hardware
- Smartphones are not recommended for completing assignments.
- Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
- Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.
Software Needs
For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.
Campus Resources
Need Assistance?
- Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.
