Digital Content Specialist

Digital Content Specialist

Two students sit at a laptop and collaborate in a classroom.
Degree Type Program Number Program Code Credits
Certificate 90104B DGCS 22.00
Typical Start Learning Format Financial Aid Estimated Cost Location Area of Interest
Fall Hybrid Not Available 3889 La Crosse Business & Professional Services

If you're considering a career in marketing, an understanding of effective digital content is essential. This certificate program will provide an introduction to marketing principles, with an emphasis on developing quality content for various digital formats. You will also explore elements of promotional campaigns, including design basics, media buying, and the use of analytics to measure results.

Courses are offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.

The Digital Content Specialist certificate is an embedded credential within the Digital Marketing Specialist certificate and the Digital Marketing associate degree. Continue your education for more earning potential.

Admissions Requirements

Career Opportunities

Content Specialist

Content Coordinator

Social Media Specialist

Program Outcomes

All programs at Western prepare students for success in a free-enterprise society through human experiences that integrate:

  • Cultivating passion
  • Living responsibly
  • Refining professionalism

Software & Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.

Campus Resources

Need Assistance?

  • Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Courses

Term 1
Course Credits
10102169 - Business Concepts 2.00
10103111 - Computer Applications for Business 3.00
10104175 - Digital Design Components 2.00
10104114 - Marketing Principles 3.00
10890106 - Strengths Seminar 1.00
Term 2
Course Credits
10104177 - Content Marketing 3.00
10104176 - Digital Advertising 3.00
10104169 - Internet Marketing 2.00
10801197 - Technical Reporting 3.00