Digital Marketing Specialist

Digital Marketing Specialist

Student work together on a class assignment on a computer.
Degree Type Program Number Program Code Credits
Technical Diploma 311045 DIMS 28.00
Typical Start Learning Format Financial Aid Estimated Cost Location Area of Interest
Fall Hybrid Available 4950 La Crosse Business & Professional Services

Digital marketing is a key strategy for promoting a company's product or service. This technical diploma program provides an introduction to marketing principles and explores methods for developing and maintaining an online presence. As part of your coursework, you will complete the marketing research process for a business. You will explore how to create content for websites and manage digital advertising.

Admissions Requirements

Career Opportunities

Digital Marketing Specialist

Marketing Coordinator

Marketing Production Coordinator

Content Marketing Specialist

Program Outcomes

All programs at Western prepare students for success in a free-enterprise society through human experiences that integrate:

  • Cultivating passion
  • Living responsibly
  • Refining professionalism

Graduation Employment Stats - 2023, 2024, & 2025

Full Time Median Annual Salary $43,463 (Median earnings based on graduate exit interview data not available. This salary represents cost-of-living adjusted 25th percentile salary by occupation from Lightcast Analyst, used as a proxy for entry-level salary.)

Software & Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.

Campus Resources

Need Assistance?

  • Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Prior Learning

Previous education and work experience could qualify for Credit for Prior Learning, saving you time and money. Find out more about what may apply to this program.

Certificates

Digital Content Specialist

Technical Diplomas

Digital Marketing Specialist

Associate Degrees

Digital Marketing

University Transfer

Courses

Term 1
Course Credits
10102169 - Business Concepts 2.00
10103111 - Computer Applications for Business 3.00
10104175 - Digital Design Components 2.00
10104114 - Marketing Principles 3.00
10890106 - Strengths Seminar 1.00
10801197 - Technical Reporting 3.00
Term 2
Course Credits
10104177 - Content Marketing 3.00
10104176 - Digital Advertising 3.00
10104169 - Internet Marketing 2.00
10104155 - Marketing-Research 3.00
10804123 - Math with Business Apps 3.00