Western's Digital Marketing program explores marketing, with a focus on effectively managing a range of popular digital tools. Our courses are continuously updated to keep pace with the ever-evolving digital landscape. You'll explore topics such as website content management, marketing analytics, SEO, social media, digital advertising, copywriting, e-commerce, as well as the fundamental principles of marketing and marketing strategies.
This associate degree provides you with the foundational knowledge, concepts, tools, and skill set required to effectively market a business in today's dynamic digital environment.
Career Opportunities
Digital/Social Media Specialist
Digital Marketing/Social Media Coordinator
SEO Specialist
Digital Content Specialist
Content Marketing Specialist
Software & Technology
Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.
If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.
Computer/Laptop Hardware
- Smartphones are not recommended for completing assignments.
- Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
- Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.
Software Needs
For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.
Campus Resources
Need Assistance?
- Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.
