Sales Fundamentals

Sales Fundamentals

Business student smiling during lecture.
Degree Type Program Number Program Code Credits
Certificate 611043 SLFN 11.00
Typical Start Learning Format Financial Aid Estimated Cost Location Area of Interest
Fall Hybrid Not Available 1945 La Crosse Business & Professional Services

The Sales Fundamentals program is designed to prepare you for a career in sales or customer service. This one-term, four-course certificate program teaches the skills that help you represent a business or service. You'll learn customer service and problem-solving, professionalism, selling principles, and business software in preparation for roles in which first impressions matter including inbound sales representatives and customer service professionals.

Completion of the course puts you on the path to a technical diploma in the Sales Representative program, which can lead to an associate degree in Sales Management if you choose. Either way, you'll be developing the skills that employers value.

Admissions Requirements

Career Opportunities

Sales and Related Workers

Program Outcomes

All programs at Western prepare students for success in a free-enterprise society through human experiences that integrate:

  • Cultivating passion
  • Living responsibly
  • Refining professionalism

Software & Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.

Campus Resources

Need Assistance?

  • Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Prior Learning

Previous education and work experience could qualify for Credit for Prior Learning, saving you time and money. Find out more about what may apply to this program.

Certificates

Customer Service Representative
Sales Fundamentals

Technical Diplomas

Sales Representative

Associate Degrees

Sales Management

University Transfer

Courses

Term 1
Course Credits
10102169 - Business Concepts 2.00
10103111 - Computer Applications for Business 3.00
10106106 - Quality Customer Service 3.00
10104119 - Selling Principles 3.00