Sales Management
| Degree Type | Program Number | Program Code | Credits |
|---|---|---|---|
| Associate Degree | 101042 | CSSM | 60.00 |
| Typical Start | Learning Format | Financial Aid | Estimated Cost | Location | Area of Interest |
|---|---|---|---|---|---|
| Fall | Hybrid | Available | 10607 | La Crosse | Business & Professional Services |
Are you envisioning a future in a leadership role? If you possess a competitive spirit, a drive to motivate others, and are drawn to a career with substantial income potential, the field of sales management might be the ideal path for you.
Western's Sales Management program guides you from the fundamentals of exceptional customer service to advanced selling techniques and sales force management. It's designed to equip you for a leadership position by providing you with a comprehensive foundation in business practices and principles, finance, marketing, supervision, and project management. Whether you're just beginning your journey in sales or already part of the sales force with aspirations of advancing into a management role, this program will empower you with valuable skills that can open doors to greater career opportunities.
We offer classes in a variety of formats, ensuring flexibility and accessibility to meet your preferred learning style and schedule.
Admissions Requirements
- Apply at www.westerntc.edu/how-to-apply
- Western’s Admission Coaches are available to help you through the application process. Have questions or need advice? Call 608-785-9200 or email AdmissionsCoach@westerntc.edu.
- Western must comply with a Waiting List Policy when academic programs meet capacity. This policy adheres to Wisconsin Administrative Code Chapter TCS10.07.
Career Opportunities
Sales Associate
Customer Service Representative
Inside/Outside Sales Representative
Retail Sales Representative
Business Associate
Program Outcomes
All programs at Western prepare students for success in a free-enterprise society through human experiences that integrate:
- Cultivating passion
- Living responsibly
- Refining professionalism
Graduation Employment Stats - 2023, 2024, & 2025
| Graduates | 22 |
|---|---|
| Graduates Responding | 9 |
| Employed In Related Occupation | 6 |
| Employed In Non-related Occupations | 0 |
| Seeking Employment | 1 |
| Continuing Education | 1 |
| Not In Labor Market | 1 |
| Graduates Responding Employed Part Time in Related Occupation | 0 |
| Graduates Responding Employed Full Time in Related Occupation | 5 |
| FT Average Hours per Week | 45 |
| FT Median Hourly Wage | $21.00 |
| FT Hourly Wage Range | $21.00 |
| FT Median Annual Salary | $53,000 |
| Related Occupations | Administrative Coordinator, Customer Success Manager, Dedicated Account Advisor, Outside Sales Representative, Sales Consultant, Sales Engineer |
Software & Technology
Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.
If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.
Computer/Laptop Hardware
- Smartphones are not recommended for completing assignments.
- Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
- Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.
Software Needs
- Western uses the Blackboard Learning Management System. Some courses may use Zoom or Microsoft Teams to meet and work virtually. Visit our website for guidance on how to access and use these tools.
- Office 365 (available to download for free once you have a student email)
- Recommended web browsers: Chrome or Firefox
For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.
Campus Resources
- Western has several computer labs available. Visit our website to find open hours and locations on the La Crosse campus. Or find information on how to access resources on our Regional Locations web page.
- The Learning Commons has computers, webcams, and microphones available for in-house use. Our librarians recommend checking your local public library for computer access on the weekends. Staff members can also provide information on free, off-campus Wi-Fi spots. Contact them at LearningCommons@westerntc.edu or call 608-785-9198.
Need Assistance?
- Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.
Career Pathways
This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.
Prior Learning
Previous education and work experience could qualify for Credit for Prior Learning, saving you time and money. Find out more about what may apply to this program.
Certificates
Technical Diplomas
Associate Degrees
University Transfer
Courses
| Course | Credits |
|---|---|
| 10102169 - Business Concepts | 2.00 |
| 10103111 - Computer Applications for Business | 3.00 |
| 10106106 - Quality Customer Service | 3.00 |
| 10104119 - Selling Principles | 3.00 |
| 10890106 - Strengths Seminar | 1.00 |
| Course | Credits |
|---|---|
| 10104163 - Advanced Professional Selling | 3.00 |
| 10102126 - Business Financials | 3.00 |
| 10104177 - Content Marketing | 3.00 |
| 10801136 - English Composition I | 3.00 |
| 10104114 - Marketing Principles | 3.00 |
| Course | Credits |
|---|---|
| 10809195 - Economics | 3.00 |
| 10809198 - Intro to Psychology | 3.00 |
| 10804123 - Math with Business Apps | 3.00 |
| Course | Credits |
|---|---|
| 10104134 - Email Marketing | 3.00 |
| 10116117 - Intro to HR Management | 3.00 |
| 10102134 - Principles of Management | 3.00 |
| 10801198 - Speech | 3.00 |
| Course | Credits |
|---|---|
| 10809166 - Introduction to Ethics: Theory and App | 3.00 |
| 10104164 - Principles of Inside Sales | 3.00 |
| 10196188 - Project Management | 3.00 |
| 10104165 - Sales Team Management | 3.00 |