Social Media Takeover Guidelines
Help future students learn more about Western Technical College. Showcase the day-in-the-life of a Western student by taking over our Instagram stories. You also have the option to create a TikTok video to share on our account.
These guidelines will help you create successful content:
Before you start:
- Share with us a photo and a few short sentences about you so we can promote your takeover in advance.
- We will promote it on our social media channels and encourage you to promote it to your family and friends.
What you will do on Instagram:
- Share 5-8 photos or videos during your takeover. Don’t forget to add captions, stickers, gifs, polls, etc.
- Your takeover lasts from 9 a.m. – 5 p.m., unless a specific time has been scheduled.
Let people know:
- Who you are (first name only).
- What your program is.
- Where you are from.
- Your favorite things about Western.
Tips for Instagram:
- Think of your audience as someone who doesn't know anything about Western.
- Make it fun.
- Describe your day.
- Show us where you are on campus or your online learning space.
- Show off your classes, online learning tips, study spots, internship, where you eat lunch, campus buildings, etc.
- Don’t forget an introduction and farewell image or video clip.
TikTok ideas:
- Have fun and be creative with your video.
- Do a dance challenge with another Western student.
- Demonstrate a skill you learned in your program.
- Take part in a trending challenge. (Keep safety in mind!)
- Show off your online learning space.
Rules:
- Remember you are representing Western. Make us proud!
- Respect confidentiality in classroom. Get permission before including classmates in your story.
- Portray Western in a positive light.
- Only reply to Instagram direct messages that are responses to your story.
- Don’t share the password with others.
- Western has the right to edit or delete posts.
- Images cannot include off campus parties, drugs, alcohol, sexual content, profanity, hate speech, bullying, politics, personal business promotion or negative opinions about the college. (Basically…don’t post anything you wouldn’t want your parents/grandma/little brother, etc. to see.)
By checking the box on the Social Media Takeover application, you agree to follow these guidelines for an Instagram takeover or creation of a TikTok video.