Digital marketing is a key strategy for promoting a company’s product or service. This certificate program provides an introduction to marketing principles and explores methods for developing an online strategy. As part of your coursework, you will conduct actual marketing research for a business and use it to create and implement a promotional plan.
The Digital Marketing Specialist program is an embedded credential within the Digital Marketing associate’s degree. Complete the certificate for an entry-level position, or continue your education for more earning potential.
The program is offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.