Digital Marketing Specialist


Program Number: 




Digital marketing is a key strategy for promoting a company’s product or service. This certificate program provides an introduction to marketing principles and explores methods for developing an online strategy. As part of your coursework, you will conduct actual marketing research for a business and use it to create and implement a promotional plan.

The Digital Marketing Specialist program is an embedded credential within the Digital Marketing associate’s degree. Complete the certificate for an entry-level position, or continue your education for more earning potential.

The program is offered in several flexible delivery methods, including face-to-face one evening per week, at our La Crosse campus or our regional locations, or completely online.

Digital Marketing Specialist-Intern Cert image
Estimated Program Costs

Estimated Program Cost

Digital Marketing Specialist

This program will cost about $5,300* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.

* Tuition and fees are subject to change.

Graduation Employment Stats

Graduation Employment Stats

Western conducts a follow-up survey of all grads six months after graduation to find out if they are employed in a job related to their program, how much they are making, and where they are employed.

Survey information is not currently available for this program. Please contact Enrollment Services or call 608-785-9553 for more information.

Admission Requirements

College Requirements

$30 Application Fee
High School transcript or GED/HSED

Program Requirements

Western Technical College uses ACCUPLACER, a computer-based, online assessment that measures your abilities in writing/sentence skills, reading comprehension, and arithmetic. This information will be used to place you in courses that best fit your academic goals. Based on your scores, you may need to take additional general studies course(s) along with the general studies courses required for your program.

Several options for waiving the ACCUPLACER test are available; view the exemptions here.

Learn more about placement tests and how they are used at Western: Placement Testing.

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Digital Marketing Specialist

Career Pathways

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