Digital marketing is a key strategy for promoting a company's product or service. This technical diploma program provides an introduction to marketing principles and explores methods for developing an online strategy. As part of your coursework, you will conduct actual marketing research for a business and use it to create and implement a promotional plan.
Estimated Program Cost
Digital Marketing Specialist
This program will cost about $5,300* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.
* Tuition and fees are subject to change.
- Living responsibly
- Refining professionalism
- Cultivating passion
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images, and/or ideas to achieve a desired outcome
- Utilize tools and technology for digital marketing initiatives
Software and Technology
Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.
If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.
- Smartphones are not recommended for completing assignments.
- Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
- Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.
- Western uses the Blackboard Learning Management System. Some courses may use Zoom or Microsoft Teams to meet and work virtually. Visit our website for guidance on how to access and use these tools.
- Office 365 (available to download for free once you have a student email)
- Recommended web browsers: Chrome or Firefox
For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.
- Western has several computer labs available. Visit our website to find open hours and locations on the La Crosse campus. Or find information on how to access resources on our Regional Locations web page.
- The Learning Commons has computers, webcams, and microphones available for in-house use. Our librarians recommend checking your local public library for computer access on the weekends. Staff members can also provide information on free, off-campus Wi-Fi spots. Contact them at LearningCommons@westerntc.edu or call 608-785-9198.
- Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.