The Digital Marketing program explores marketing with a focus on managing various popular digital tools effectively. Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including web site content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.
This associate’s degree provides you with the foundation, concepts, tools, and skill set necessary to market a business in today's digital environment.
Students are required to attend this live interactive class session, one evening each week virtually using webinar software either from home or at one of the Western regional campuses.
*Please note that the delivery method for fall courses may change as the COVID-19 situation unfolds. Our goal is to ensure that teaching and learning happens in a safe environment. We will communicate updates as quickly as possible.