The Digital Marketing program explores marketing with a focus on managing various popular digital tools effectively. Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including web site content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.
This associate’s degree provides you with the foundation, concepts, tools, and skill set necessary to market a business in today's digital environment.
This program is offered one evening per week in an interactive virtual environment, where you take live classes online. With this flexible format, you can choose to log in from home, participate online at a Western regional location, or attend in person at the La Crosse Campus.