Digital Marketing | Western Technical College

Digital Marketing

Associate of Applied Science

Program Number: 



Financial Aid Eligible

The Digital Marketing program explores marketing with a focus on managing various popular digital tools effectively. Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including web site content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.

This associate’s degree provides you with the foundation, concepts, tools, and skill set necessary to market a business in today's digital environment.

This program is offered one evening per week in an interactive virtual environment, where you take live classes online. With this flexible format, you can choose to log in from home, participate online at a Western regional location, or attend in person at the La Crosse Campus.

Digital Marketing image
Estimated Program Costs

Estimated Program Cost

Digital Marketing

This program will cost about $9,200* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.

* Tuition and fees are subject to change.

Graduation Employment Stats

Graduation Employment Stats

Western conducts a follow-up survey of all grads six months after graduation to find out if they are employed in a job related to their program, how much they are making, and where they are employed.

Survey information is not currently available for this program. Please contact a Career Coach or call 606-785-9200 for more information.

Career Opportunities

Digital/Social Media Specialist
Digital Marketing/Social Media Coordinator
SEO Specialist
Digital Content Specialist
Content Marketing Specialist

Program Outcomes

  • Living responsibly
  • Refining professionalism
  • Cultivating passion
  • Develop digital marketing strategies to anticipate and satisfy market needs
  • Create digital marketing content for products, services, images, and ideas
  • Integrate tools and technology for digital marketing initiatives
  • Analyze the effectiveness of marketing outcomes

Admission Requirements

College Requirements

$30 Application Fee
High School Transcript or GED/HSED

Program Requirements

Western Technical College uses ACCUPLACER, a computer-based, online assessment that measures your abilities in reading, sentence skills, and arithmetic. This information will be used to place you in courses that best fit your academic goals. Based on your scores, you may need to take additional general studies course(s) along with the general studies courses required for your program.

Several options for waiving the ACCUPLACER test are available; view the waivers here.

Learn more about placement tests and how they are used at Western: Placement Testing.

Transfer Agreements

Franklin University
Viterbo University

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Digital Marketing

Career Pathways

Tell Me More

Still have questions about our programs? Fill out this form.