Sales Fundamentals | Western Technical College

Sales Fundamentals


Program Number: 



Not Financial Aid Eligible

Typical Start: 


The Sales Fundamentals program is designed to prepare you for a career in sales or customer service. This one-term, four-course certificate program teaches the skills that help you represent a business or service. You'll learn customer service and problem-solving, professionalism, selling principles, and business software in preparation for roles in which first impressions matter including inbound sales representatives and customer service professionals.

Completion of the course puts you on the path to a technical diploma in the Sales Representative program, which can lead to an associate degree in Sales Management if you choose. Either way, you'll be developing the skills that employers value.

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Estimated Program Costs

Estimated Program Cost

Sales Fundamentals

This program will cost about $1,926* based on tuition and basic program fees. There may be additional fees for books, materials, and testing. For more information on tuition costs, visit the Tuition Page.

* Tuition and fees are subject to change.

Graduation Employment Stats

Graduation Employment Stats

Western conducts a follow-up survey of all grads six months after graduation to find out if they are employed in a job related to their program, how much they are making, and where they are employed.

Survey information is not currently available for this program. Please contact an Admissions Coach or call 606-785-9200 for more information.

Career Opportunities

Sales and Related Workers

Admission Requirements

College Requirements

$30 Application Fee

Software and Technology

Most of Western’s classes require the use of a personal computer or laptop, standard software, internet access, and other technology-related items.

If you do not have a personal computer or laptop, or if the one you have does not meet the following criteria, resources may be available. Submit a Student Resource Request using our online form.

Computer/Laptop Hardware

  • Smartphones are not recommended for completing assignments.
  • Chromebooks are not recommended due to issues with installing software that is needed for classes, such as Office 365.
  • Web camera with microphone (usually built into newer laptops or can be purchased separately) is necessary for online participation.

Software Needs

For detailed specifications, please review Technology and Software Recommendations for Most Classes on Western’s IT Knowledgebase.

Campus Resources

Need Assistance?

  • Contact the Learning Commons! The staff are happy to answer questions, provide individualized assistance, and direct you to other supports as needed.

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.

Sales Fundamentals

Career Pathways

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