Digital Marketing

Share

Associate of Applied Science

Program Number:

101048

Credits:

60.00

Financial Aid Eligible

The Digital Marketing program explores marketing with a focus on managing various popular digital tools effectively. Course content is regularly updated to remain relevant in today’s rapidly shifting digital marketplace, including web site content management, marketing analytics, SEO, social media, digital advertising, copywriting, and e-commerce, as well as the fundamentals of marketing and marketing strategies.

This associate’s degree provides you with the foundation, concepts, tools, and skill set necessary to market a business in today's digital environment.

Flexible delivery methods for this program include attending one evening per week, fully online, in La Crosse, or at our regional locations.

Explore Courses

Print Program Overview

Estimated Program Costs

Graduation Employment Stats

Career Opportunities

Digital Marketing Specialist

Digital Marketing Coordinator

SEO Specialist

Content Specialist

E-mail Marketing Specialist

Program Outcomes

Use effective communication skills
Apply mathematical concepts
Transfer social and natural science theories into practical applications
Demonstrate ability to think critically
Demonstrate ability to value self and work ethically with others in a diverse population
Use technology effectively
Make decisions that incorporate the importance of sustainability

Develop digital marketing strategies to anticipate and satisfy market needs
Create digital marketing content for products, services, images and ideas
Integrate tools and technology for digital marketing initiatives
Analyze the effectiveness of marketing outcomes

Admission Requirements

College Requirements

Application

$30 Application Fee

High School Transcript or GED/HSED

Program Requirements

Western Technical College uses ACCUPLACER, a computer-based, online assessment that measures your abilities in reading, sentence skills, and arithmetic. This information will be used to place you in courses that best fit your academic goals. Based on your scores, you may need to take additional general studies course(s) along with the general studies courses required for your program.

Several options for waiving the ACCUPLACER test are available; view the waivers here.

Learn more about placement tests and how they are used at Western: Placement Testing.

Transfer Agreements

Franklin University

Website

Viterbo University

Website

Career Pathways

This program is part of a career pathway, a laddered approach to career education. It allows you to earn employer-recognized credentials that lead to job and career advancement.